Jenn Bassman
Experience
Communications Specialist
ZERO TO THREE | 2023 - present
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Marketing / Communications Specialist
New York State 4-H, Cornell Cooperative Extension | 2017 - 2023
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responsible for the execution of all marketing and branding projects, focused on growing awareness across the state
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expands the visibility of NYS 4-H audience via social media, newsletters, emails, video stories, earned media, and in-person events
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manages all aspects of the 4-H brand and content creation including website, print, social media, curricula, videos, and online learning tools
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plays a key role in project management and program development via event planning, story gathering, brand messaging, and partnership building
Marketing manager
Groundswell Center for Food & Farming | 2015-2016
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created and executed multi-dimensional marketing campaigns for programs and events especially for BI&POC and refugee/immigrant beginning farmers
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managed special event planning and management, fundraising efforts, and provided grant writing support
Communications / PR Manager
Cornell Concert Series | 2013-2016
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executed all marketing, public relations, communication, and graphic design (print and digital)
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administered website and social media, provided analytics and strategic recommendations to director and board
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managed budget process, part-time staff, volunteers and interns
Marketing Director
Kirkland Performance Center | 2008-2013
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executed all marketing, public relations, communication, and graphic design (print and digital)
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administered website and social media, provided analytics and strategic recommendations to director and board
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managed budget process, part-time staff, volunteers and interns
Proficiencies
Adobe (Photoshop, Illustrator, InDesign, Premier)
Canva
Customer & Content Management Systems
Social Media (All Current Platforms)
MS Office & Google
Project Management Software
Web Development & Design
(HTML, SEO, CSS Accessibility Compliance)
Brand Management
Campaign Strategy and Analysis
Creative Content Development
Event Planning
Graphic Design
Integrated Marketing
Justice, Equity, Diversity & Inclusion
Partnership Marketing
Photography
Video Editing
Youth Development